{"id":2412,"date":"2025-10-17T17:45:04","date_gmt":"2025-10-17T15:45:04","guid":{"rendered":"https:\/\/pro.carlades.fr\/?p=2412"},"modified":"2026-07-09T16:48:42","modified_gmt":"2026-07-09T14:48:42","slug":"une-strategie-de-positionnement-marketing-et-de-developpement-du-tourisme-et-des-loisirs","status":"publish","type":"post","link":"https:\/\/pro.carlades.fr\/?p=2412","title":{"rendered":"Une strat\u00e9gie de positionnement marketing et de d\u00e9veloppement du tourisme et des loisirs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depuis l\u2019\u00e9t\u00e9 2024, l\u2019Office de Tourisme \u0153uvre avec ses\npartenaires \u00e0 mettre sur pied&nbsp;<strong>une strat\u00e9gie marketing pour la\ndestination Carlad\u00e8s<\/strong>, accompagn\u00e9 dans cette mission par les consultants\nJean PINARD (Futourism) et Vincent PEILLERON (Bande \u00e0 part).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s une phase d\u2019enqu\u00eates et de diagnostic,\nhabitants, \u00e9lus, h\u00e9bergeurs, socio-professionnels et techniciens du tourisme\nont travaill\u00e9, lors de \u00ab&nbsp;fabriques collectives&nbsp;\u00bb, \u00e0 faire \u00e9merger les\nvaleurs et la personnalit\u00e9 du Carlad\u00e8s au sein du Cantal (ce qu\u2019on appelle la\n\u00ab&nbsp;plateforme de marque&nbsp;\u00bb).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La signature&nbsp;<strong>\u00ab&nbsp;Carlad\u00e8s&nbsp;: ailleurs\ndans le Cantal&nbsp;\u00bb<\/strong>&nbsp;a \u00e9t\u00e9 adopt\u00e9e par le public lors d&rsquo;une r\u00e9union\npublique.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce positionnement s\u2019appuie sur trois piliers\nidentitaires :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La nature sublim\u00e9e<\/strong>&nbsp;:\nun environnement volcanique unique, pr\u00e9serv\u00e9 et inspirant ;<\/li><li><strong>\u00ab&nbsp;Into the Wild<\/strong>&nbsp;\u00bb: une nature vivante et accessible, propice \u00e0 l\u2019aventure\net \u00e0 la d\u00e9connexion ;<\/li><li><strong>L\u2019\u00e9nergie volcanique<\/strong>&nbsp;:\nla chaleur humaine, l\u2019authenticit\u00e9 et la g\u00e9n\u00e9rosit\u00e9 des habitants.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La strat\u00e9gie marketing qui en d\u00e9coule repose sur cinq\nprincipes :&nbsp;<strong>r\u00e9alisme, partenariats, ciblage, production des preuves de\nl\u2019ailleurs, coh\u00e9rence et partage de la m\u00eame ligne \u00e9ditoriale.<\/strong><br>\nConcr\u00e8tement, cela se traduira dans un premier temps par :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>la cr\u00e9ation et le partage d\u2019un&nbsp;<strong>code <\/strong><strong>de marque<\/strong>&nbsp;(logo,\nidentit\u00e9 visuelle, charte \u00e9ditoriale) avec le maximum d\u2019acteurs,<\/li><li>la mise en ligne d\u2019un&nbsp;<strong>nouveau site internet de\ndestination<\/strong>&nbsp;(printemps 2026),<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette strat\u00e9gie vise \u00e0 faire du Carlad\u00e8s une\u00a0<strong>destination inspirante, accessible et durable<\/strong>, incarnant le meilleur du tourisme de nature et de proximit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"309\" height=\"56\" src=\"https:\/\/pro.carlades.fr\/wp-content\/uploads\/2025\/10\/Capture-d\u00e9cran-2026-07-09-164738.png\" alt=\"\" class=\"wp-image-2510\" srcset=\"https:\/\/pro.carlades.fr\/wp-content\/uploads\/2025\/10\/Capture-d\u00e9cran-2026-07-09-164738.png 309w, https:\/\/pro.carlades.fr\/wp-content\/uploads\/2025\/10\/Capture-d\u00e9cran-2026-07-09-164738-300x54.png 300w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis l\u2019\u00e9t\u00e9 2024, l\u2019Office de Tourisme \u0153uvre avec ses partenaires \u00e0 mettre sur pied&nbsp;une strat\u00e9gie marketing pour la destination Carlad\u00e8s, accompagn\u00e9 dans cette mission par les consultants Jean PINARD (Futourism) et Vincent PEILLERON (Bande \u00e0 part). Apr\u00e8s une phase d\u2019enqu\u00eates et de diagnostic, habitants, \u00e9lus, h\u00e9bergeurs, socio-professionnels et techniciens du tourisme ont travaill\u00e9, lors de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=\/wp\/v2\/posts\/2412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2412"}],"version-history":[{"count":2,"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=\/wp\/v2\/posts\/2412\/revisions"}],"predecessor-version":[{"id":2511,"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=\/wp\/v2\/posts\/2412\/revisions\/2511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=\/wp\/v2\/media\/2413"}],"wp:attachment":[{"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pro.carlades.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}